ROI vs. ROE: What are your thoughts?

September 21, 2011 in Gladdy Bytes

The following was an email from Laurence Dvorchik at JDEvents

“ROI vs. ROE: The New Benchmark of Emerging Technologies
Every time you turn on the TV, read a newsletter, a tweet or a blog there is a new application that is revolutionizing the way consumers use services, purchase and learn about products. Today’s users are empowered and they expect emerging media to meet the needs of their busy and on the go lives. As the way we deliver customer interaction evolves, the only limit to what technology can do is our imagination. The focus is on breaking down the walls between you and your customer and engaging them in a dialogue aided by emerging media. The challenge of a deployment should not be return on investment, but return on engagement. Attend this session and hear executive perspectives from companies that are currently paving the way to engaging their customers in unique and innovative ways. Hear what is around the corner and be challenged offer solutions that will engage Your Customers.”

What are your thoughts?

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A Display a Day Keeps the Doctor Away

August 26, 2011 in Uncategorized

 . . .That is until your name is called in Good Samaritan Hospital’s high-tech waiting room.

The Puyallup, Wash. hospital recently underwent a high-tech makeover which included a 40-inch Horizon Display touch screen.

See how this hospital’s new waiting room is reinvented with the addition of this ultra-slim interactive touch display.

Why did Good Samaritan Hospital chose an LED touch screen display?

1. Eco-friendly power consumption – LED touch screens erquire much less power which can help your business become a “Green Building” and erach Energy Star ratings you need for tax break and tenant improvement. When you save energy you’re saving money and reducing your carbon footprint. It’s a win-win for everyone!

2. Superior High-def Picture Quality – We’re in a never ending quest for more performance and better image quality and the Samsung LED touch screen is pretty much the best we could get our hands on. Watch our for NEC and LG LEDs coming soon!

3. Ultra-slim Design – LED touch screens are lightweight, compact, sleek and slender. They can be hung with very little construction or reinforcement like a painting on your wall. In accordance with ADA requirements a wall mounted LED has a total profile (distance from wall) of 4-inches. A standard LCD monitor has a profile of 6 inches or more. Point being, LED is great in medical facilities, college campuses, hotels, and all other ADA compliant businesses serving the public.

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HD Announces New Logo & Brand Identity

August 23, 2011 in Uncategorized

LAKE FOREST, CALIF. – AUG 23, 2011 – Horizon Display, a leading touchscreen and digital solutions company, announces the launch of its new corporate logo and brand identity.

The company will replace its traditional navy blue and gold emblem with a highly stylized HD encompassed in a circle. The new insignia is depicted in a fresh aqua blue color signifying a renewed perspective of Horizon Display’s solutions based touchscreen business.

“In just a few years, Horizon Display has become recognized as an industry thought leader, an innovator and a valuable creative player in the industry,” said Marketing Manager Stephen Gladden. “The new brand identity demonstrates our forward-thinking approach – our vision of the future for the rapidly developing universe of touch applications. We wanted to capture the vigor, imagination and passion we practice daily in this logo and newly rebranded website.”

The new logo, website and messaging will be rolled out to customers and industry partners in the coming weeks.

ABOUT HORIZON DISPLAY

Horizon Display specializes in large format touch screen solutions, user interface development and software headquartered in Lake Forest, Calif. Horizon Display is committed to championing the impact of visual technology as a means of communication by educating our audience, consulting our customer and becoming intimately familiar with their business objectives, while keeping true to our high ideals of integrity, response, intensity and professionalism. . For more information on Horizon Display, please visit www.horizondisplay.com

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Interactive In-store Experience at Oakley’s N3L

August 3, 2011 in Uncategorized

N3L Optics is the vision of Oakley CEO Scott Olivet and President Colin Baden’s “evolution of retail”; the next retail locations for Oakley with a more striking design of innovation and interaction.

Their vision was to build a store that did more than just hold product. N3L stores allow customers to shop in their normal fashion but in a more enjoyable, engaging and awe inspiring atmosphere.

A key component in this shift in experience was their use of the “Immersive Display” ; a 46” touch screen LCD provided by Horizon Display. This enabled customers to research products, test eyewear performance and email photos of themselves wearing fashionable sports optics to their friends and family for immediate feedback.

Horizon Dislpay’s touchscreen is marketing machine. It grabs attention, creates interest, enriches desire and calls for action – an in-store grand slam by any retailer’s standard

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Hard Rockin’ the Customer Experience

December 2, 2010 in Uncategorized

By Joe Tenczar, Sr. Director of IT, Hard Rock International

hard-rock-cafeHard Rock Cafe (www.hardrock.com) is known worldwide for its exhaustive and authentic Rock ‘n Roll memorabilia collection, consisting of more than 72,000 pieces of instruments, clothing, lyrics and other celebrity items that rotate amongst its 169 cafe, hotel and casino locations. The company, which is owned by the Seminole Tribe of Florida, was looking for a way to increase sales, loyalty, and branding, and at the same time, deliver a unique customer experience around the collection. Until recently, the vast majority of Hard Rock’s music-related memorabilia was either displayed in one of its 134+ cafes around the world or locked in the “memo vault.” It wasn’t easy to share it with customers, many of whom are music enthusiasts.

In the hopes to deliver a new, digital experience to customers, Hard Rock embarked on a journey to begin digitizing those valuable pieces in 2008. With the help of the San Francisco-based Obscura Digital (www.obscuradigital.com), Hard Rock installed a multi-touch “RockWall” at its flagship cafes in Las Vegas, Orlando and Los Angeles. The 18-foot wide and four-foot high RockWall multi-touch displays allow visitors to view thousands of items on a high-resolution interactive screen instead of peering at a small number of items behind glass cases.

Multiple customers can simultaneously use their hands to select, read about, move, zoom and search for imagery and video of memorabilia on the display. The RockWall in Las Vegas gets between 500 and 1,000 visitors per day. Yet the ability to bring the 18×4 foot wall to other restaurants beyond the larger, flagship locations wasn’t viable.

In 2009, Hard Rock and Obscura Digital devised a way to deliver the concept more broadly and cost effectively to many locations, by designing a multi-touch monitor and application for a single person, called RockWall Solo. The system highlights all of the same content as the larger walls. Currently, several Hard Rock Cafe locations, including Seattle, Dallas, Detroit and Berlin, have the RockWall Solo displays installed, with 16 other locations under way.

The touch technology behind the display is the NextWindow 2150 touch screen (www.nextwindow.com), which sits on top of a 52-inch NEC monitor (www.necdisplay.com) integrated by Horizon Display (www.horizondisplay.com). So far, the displays have been extremely popular with Hard Rock Cafe visitors. At Hard Rock Cafe Seattle, the screen receives an average 3,000 touches per day.

Hard Rock liked the NextWindow technology because it’s proven, cost effective, and readily available on the market. Plus, the speed of the touch screen interaction (“frame rate”) performed at 60 frames per second, which is more than was expected from this type of technology.

Hard Rock is always thinking about ways to improve the customer experience. Increasingly technology is helping to realize the company’s key goal of reconnecting people around the world with the music they love.

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LED Touch Announcement

September 15, 2010 in Uncategorized

FACT! Horizon Display has been Integrating Touch Technology into Large Format LED Displays since May.

led-touchIn the highly competitive display technology business, being first to market with a product can often times be the deciding factor between market leader and market laggard. The VAR and Integrator business is a little different however; the key there is providing customer centric solutions and meeting more specific strategic needs of an end user. As LED backlit LCD monitors become more prominent (40% television market penetration by years end according to Display Search), the “how” becomes more vital than the “what.”

In April, a Horizon Display customer presented just that scenario: “How do we build an interactive work station that takes advantage of LED vibrancy and form factor and do so with our own custom enclosure?” In May, Horizon Display delivered a resounding response in the form of a 40” LED monitor optically bonded with strengthened glass, camera based touch technology, and a custom non-branded bezel – with an option to add the customer’s logo when they were ready to go to market.

Matt Cutone, VP of Sales, was quoted as saying “Nothing is off limits to our display solutions team. We continue to move in accordance with our customers’ expectations. The edge of interactivity is being pushed and Horizon is among the leaders in doing so. Every time you think this market is maturing, new innovative demand comes forth, new solutions are developed, and Horizon enjoys meeting the challenge.”

Through their Cisco Developer Community partnership Horizon has also delivered LED touch monitors to customers utilizing 3M’s DST technology. The perceived benefit gained with DST is that the original display manufacturer’s logo can remain unchanged; however Horizon still offers custom bezel colors and branding for DST monitors. DST is unaffected by ambient light but may reduce the brightness associated with LED backlights. That is why Horizon Display spends most of their time seeking to understand the end user application and expectations before recommending any technology into a solution.

“There is no “one size fits all” solution. Trying to develop technology aimed at being positioned as just that, does a great disservice to customers – it only drives negative sentiment – not the positive experience Horizon aims to deliver every time,” added Sean Langdon, Director of Business Development for Horizon Display.

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MetLife Central Welcomes Fans to New Meadowlands

September 14, 2010 in Uncategorized



Jerry Jones certainly set the bar high last year with the unveiling of his $1.1 billion high definition Cowboys Stadium; complete with open air markets, personal seat-side TVs, and a 60 yard LCD television for maximum viewing pleasure. Just a few short months later, that bar was far surpassed.


New Meadowlands Stadium showcased their reign of sports supremacy with a dual home opener for the N.Y. Jets and N.Y. Giants in a new and improved stadium of $1.6 billion.


Among the most unique elements of the stadium is MetLife Central, an epic interactive experience located within the stadium. The MetLife Central experience begins at www.MetLifeCentral.com where fans can fill out a “Countdown Card” to be entered into prize drawings from home. Fans are instructed to bring their printed Countdown Card to the game for still another chance to win, and upon arrival they are greeted by a gigantic cartoon kick-off clock which gives fans a chance to integrate themselves into a Peanuts cartoon.


There is even a hot lamp warming section for freezing fans. Among the fanfare stands a show stopping interactive fortunetelling game developed by self-proclaimed idea engineers, Sapient Nitro, which is displayed on two larger-than-life interactive 82” LCD touch screens built by Horizon Display.


Horizon Display was chosen to provide the displays base on their reputation for delivering custom display products in industry leading times.


MetLife Central is an excellent example of how Horizon Display, Sapient Nitro and other like-minded forces combine to create interactive digital signage solutions which are successfully and rapidly implemented to create the ultimate experience for every party involved.


Jerry Jones certainly set the bar high last year with the unveiling of his $1.1 billion high definition Cowboys Stadium; complete with open air markets, personal seat-side TVs, and a 60 yard LCD television for maximum viewing pleasure. Just a few short months later, that bar was far surpassed.


New Meadowlands Stadium showcased their reign of sports supremacy with a dual home opener for the N.Y. Jets and N.Y. Giants in a new and improved stadium of $1.6 billion.


Among the most unique elements of the stadium is MetLife Central, an epic interactive experience located within the stadium. The MetLife Central experience begins at www.MetLifeCentral.com where fans can fill out a “Countdown Card” to be entered into prize drawings from home. Fans are instructed to bring their printed Countdown Card to the game for still another chance to win, and upon arrival they are greeted by a gigantic cartoon kick-off clock which gives fans a chance to integrate themselves into a Peanuts cartoon.


There is even a hot lamp warming section for freezing fans. Among the fanfare stands a show stopping interactive fortunetelling game developed by self-proclaimed idea engineers, Sapient Nitro, which is displayed on two larger-than-life interactive 82” LCD touch screens built by Horizon Display.


Horizon Display was chosen to provide the displays base on their reputation for delivering custom display products in industry leading times.


MetLife Central is an excellent example of how Horizon Display, Sapient Nitro and other like-minded forces combine to create interactive digital signage solutions which are successfully and rapidly implemented to create the ultimate experience for every party involved.



							    							

															
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Horizon Technology Signs on the NEC Display Solutions Integration Select Program

							
							
October 24, 2006 in Uncategorized


							

															        
LAKE FOREST, Calif. – June 18, 2007 – Horizon Technology, an NEC Display Solutions Select Integrator™, announced today the opening of their new display integration facilities in Lake Forest, California. The new facilities will include a state of the art Class 10,000 clean room, as well as display integration, test and lab areas. Along with the display integration facilities, Horizon also announced the hiring of several members for the display solutions division from All American. Leading the team is Rudy Rodriguez, the new Display Integration Manager for Horizon Technology.


“We believe that our culture of responsiveness to our customer’s needs combined with our investment in facilities and quality processes will be a competitive advantage for us while delivering more value to our customers. We are excited to have someone with Rudy’s extensive experience to lead our display integration team,” stated Kurt Johnson, Chief Executive Officer for Horizon Technology.


Along with the LCD5710 touch screen displays, Horizon offers a variety of sizes of touch solutions ranging from 2.5” to 57” in optical, SAW, resistive, capacitive, and infra-red technology. In addition to touch screen products, Horizon’s Display Solutions Group offers sunlight readable and hi-bright displays, security glass integration, open frame monitors, LCD kits, and LCD screens.


Display integration through the new facility will include:




    

  • Touch screen integration from 2.5″ to 57″; including SAW, optical, capacitive, and resistive technology
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  • Security glass integration
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  • LCD kitting
    • 

  • Sunlight readable & high brightness display integration
    • 

  • LCD open frame, panel mount, and industrial displays
    • 





“The investment in additional facilities and an integration team will help Horizon keep pace with the exploding growth in the digital signage and kiosk application market. It’s important that we maintain a superior customer experience through responsiveness, reliability, and quality,” added Johnson.


Horizon Technology will be exhibiting at InfoComm07 at the Anaheim Convention Center June 19-21, 2007. Stop by Booth #5740 to meet our Display Solutions team and see our 46″ large touch monitor on display.


About Horizon Technology Horizon Technology is an ISO 9001:2000 certified display solution integrator and independent distributor specializing in information storage and display products. Our Display Solutions Group designs, engineers, and integrates a full range of standard & custom LCD solutions, including touch screen displays, sunlight readable & high bright displays, LCD kits, LCD open frames, controller boards, and LCD Screens. For more information about Horizon visit: www.horizontechnology.com


*According to DisplaySearch’s Quarterly FPD Public Display Shipment and Forecast Report

							    							

															
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